Rice crackers with cute flowers design in Niigata are now available!

” Hana no Le Colli (Flower Le Cori)” with a cute package design

こちらの記事は、「かわいらしい花のパッケージをあしらった新潟の米菓が出荷スタート! 新潟味のれん本舗(新潟県長岡市)」の英語版になります。日本語版の記事はこちらから → https://www.niikei.jp/618882/

This Valentine’s Day, instead of chocolate, you may want to give rice crackers or Okaki.

On February 6, Niigata Ajinoren Honpo (1 Nanyo, Nagaoka City, Niigata Prefecture; Yukio Watanabe, representative director) began selling the cute “Hana no Le Kori. (Flower Le Cori)”Le Colli” means “package” in French. The “Hana no Le Colli” is a very popular series that has continued for more than 20 years, with a different package design for each season: spring, summer, fall, and winter.

“Usubeni” in the large box and “Haru” in the small box. Both have cute designs, and it was hard to decide which one to choose. Of course, being a big eater, I chose the large box.

According to Keiko Yako, 39, manager of the company’s planning section, this year’s theme is “Gathering(Tsudoh in Japanese)”. The word “Gathering” expresses both “people gathering” and “flowers gathering. It also represents the fact that the era of the virus disaster is over and it is almost time for people to gather in earnest, and the design of the package shows flowers gathering.

This spring limited design will be available until the final shipping date of May 26, and the summer limited design will be available from May 30.

They can be purchased online or at the company-owned store in Across Plaza Nagaoka Nanoka-machi, Nagaoka city, Niigata.

Why don’t you convey your cheer to your loved ones you have missed over the past couple of years with Niigata’s rice crackers?

 

【Related】
Niigata Ai-Ren Honpo Official WEB Site

 

【GoogleMap:Niigata Ajinoren Honpo】

 

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